Vitafoods Europe 2024 Exhibition Summary

Vitafood Europe 2024 start from May 14th-16th May in Geneva, Switzerland

What is Vitafoods?

Vitafoods Europe has been bringing the global nutraceutical community together every year to connect and do business, since 1997. It offers the perfect platform for businesses to thrive and forge long term collaborations, enrich their understanding and initiate critical conversations around the most pressing issues concerning the health and nutrition industry.

Meet your next business partner, network with thought leaders, find your next big product idea, get insights into what's trending in the industry. Participate online and in-person.

The four sectors covered in the Vitafoods Europe were:

Ingredients & Raw Materials

Branded Finished Products

Services & Equipment

Contract Manufacturing & Private Label

One of the standout trends at Vitafoods is the need to promote holistic health from within while providing solutions that enhance interconnected health benefits, such as the gut microbiome and brain health. Consumers are increasingly recognizing health in a comprehensive manner and seek to integrate nutritional solutions into all aspects of daily life, considering how nutrition affects their physical, mental, and social well-being. In June, a global consumer survey revealed that multifunctionality is the most valued health claim in products. The conclusion is that brands should consider addressing interconnected health issues through a single multifunctional product.

Healthy aging also took center stage at the exhibition. Currently, 60% of consumers believe that investing in products that support healthy aging and longevity is "very" or "extremely" important. With the world facing the challenge of an aging population (by 2030, one in six people will be over 60 years old), there is no doubt that there will be an increased focus on healthy aging in the coming years. During the event, Jordana Bell, Head of the Epigenomics Research Group at the Department of Twin Research and Genetic Epidemiology at King's College London, presented insights into the impact of gene expression and epigenetics on metabolic health. Mintel explored strategies for addressing metabolic syndrome through product innovation.

Looking Ahead

The 2024 Vitafoods Europe exhibition highlighted the growing recognition of the interconnected aspects of human health within the nutritional supplements industry, with a particular focus on holistic health, multifunctionality, and the gut microbiome. As the industry continues to develop targeted products that simultaneously address multiple health benefits, our team remains at the forefront of this transformation. By leveraging cutting-edge science, technology, and consumer insights, we help you create innovative nutritional health solutions that inspire consumers to prioritize their health.

Vitafoods Europe 2025

Barcelona

Start date

20 May 2025

End date

22 May 2025

Location

Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain